In this instructional video, Igor Ivitsky introduces Google Ads' new "Solutions" menu—a collection of six Google‑approved, ready‑made scripts that advertisers can use without any programming knowledge. He walks through each solution, demonstrating how to configure settings such as email address, reporting frequency, and thresholds, and explains the benefits and privacy advantages of using Google‑authored scripts. The solutions covered are: Account Summary (daily spreadsheet/email reports), Ad Performance (weekly performance tabs), Account Anomaly Detector (custom alerts for spend, clicks, conversions, etc.), Link Checker (daily URL health checks), Flexible Budgets (automated budget distribution, which he personally avoids), and Common Negative List (automatic application of negative keywords/placements via labels). Throughout, Igor emphasizes practical use cases, cautions about over‑reliance on automation, and shares his extensive credentials—over $700 million managed in Google Ads, recognized as a top PPC speaker, and a Google partner—to build trust. He concludes with a call to action, inviting viewers to comment on which solution they find most valuable and to explore his courses.
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Have you heard about new feature inside Google Ads? Solutions. If you're familiar with Google Ads scripts, you know that you can enrich, enhance Google Ads optimization and reporting thanks to the special scripts. But if you're not a developer and if you don't have ability to rewrite or adjust programming code. In this case, usually using scripts is quite complicated for average advertiser, for average marketer.
Igor Ivitsky, Dr. Eds, PhD, the Young Scientist of the Year in Ukraine. Since 2006, he has been applying mathematics to optimize Google Ads. Named Europe's Best PPC Speaker by Ads World Experience. One of the leading Google Ads experts in the world. A professional educator. Over 4,000 entrepreneurs have increased their sales after taking his courses. A practicing expert. Eager's clients generate $50 million in profit from Google Ads each month.
But Google took some scripts that were the most popular among users and create separate menu with Google-approved scripts that you can use without any knowledge in programming, in developing. So in your Google Ads account, you can go to the Tools, Bulk Actions, Solutions, and you will find this new menu tab. If you check the plus button, you will find— now it's only 6— based on Google Scripts, ready-made solutions that you can use from the box without without any knowledge, without any skills in programming. So I will share with you how it works. For example, if you want to have in one place in Google Spreadsheets all information about your account, where you can see day by day how it behaves, how many clicks you had, impressions, and so on, you can create Account Summary solution. If you need to receive this data also on your email, you can indicate here your email address. And frequency of data analysis. Let's say daily. And you can choose even the time slot where Google will perform this analysis. After this, you need to authorize Google because it's, again, it's script, but it's script approved and written by Google. So no worries at all regarding some data and security issues. If you are using third-party Excel script that was written by some guy, by some programmer, you can have some issues with the privacy, with your data sharing and so on. But in this case, these are scripts written by Google, so no worries at all about data leaks and so on. So you can without any doubts authorize activity of this script. After you will press Save, you will receive with your frequency such a report where you can find day by day exact cost, average CPC, CTR, search impressions, share impressions, and clicks for chosen account. You can see also the graph, so you can compare how it visually works. So it's the source of general data that can be easily accessible from your email or from your Google Spreadsheets. Another solution is Ad Performance. The same set of settings, email address, frequency, authorize, save. But in this case, I would recommend to launch this solution at least weekly because usually during the day, the fluctuation of your ads efficiency not so significant. But if you will choose weekly, let's say every Monday at the morning, you will receive a report like this with a lot of tabs: headline, final URL, headline CTR, number of ads, and so on, where you can compare how different parts of your ads performed in the past period. Next solution is Account Anomaly Detector. So you can set a threshold for every parameter. Let's say, uh, for clicks, for cost, for impressions, for conversion. Let's say, if Google spent more money than it used to spend in the past, please notify me. You can indicate your email address. Of course, these thresholds have to be chosen based on your personal understanding of project, of this business, of this account. Because for one advertiser, 25% fluctuation in conversion portions, it's nothing. For another one, it's critical. So it has to be adjusted based on the performance of the requirements of this particular business. So if you will set up this Account Anomaly Detector with, let's say, daily checks, you will never miss the situation where account went out of control and you spent some money or you wasted some budget because it started to show, let's say, to Google Display Network, to some garbage placements when you receive a lot of impressions but low amount of conversions. This script will notify you about anomalies. I'm taking 32 seconds to share something important with you so you can stop wasting your ad budget. I've managed over $700 million in Google Ads, so all my insights are tested and proven. I regularly talk to senior leaders at Google, and I'm an official Google partner. My students, entrepreneurs all over the world, have already optimized their ad campaigns, cut costs, and boosted sales using my methods. These strategies work for any budget, whether it's $500 or $5 million. I invite you to use these proven methods too. Click the link in the description and make your ads more effective. Next solution: Link Checker. If you're familiar with situation when you receive a disapproval of your ads because your landing page doesn't work, you can prevent this situation by enabling Link Checker. This Link Checker can check ad URLs, keyword URLs, and sitelinks URLs, let's say, every single day. And if this script will find some URL, some landing page that doesn't work on your website, it will notify you and you can very fast change it to the working one. Next solution, to be honest, I even don't know if I will feel comfortable to using it. It's flexible budgets. So let's say you have $2,000 for some period of time and you want to ask Google Ads to spend this money on the particular campaign or with equal weight when the equal part of your budget that you dedicated for this period will set up for particular campaign. Or with weighted strategy, when the script will start from the small budget and increase it day by day, step by step. So for my case, I would never use this script because I feel much more secure when I set up budget, when I set up something that extremely related to money, when I set up it by myself, but not by some scripts. And last solution, Common Negative List. If you create a lot of campaigns and you have some negative keywords list and some negative placements list, instead of adding this list to every single campaign, you can create the solution, indicate here the particular negative keywords list that you want to apply to campaigns and negative placements list. After you will set up particular label, let's say label "New," When you will create another campaign and add to this campaign label "New," this solution will automatically add to this new campaign lists from these settings. To be honest, from my perspective, it's much easier to exclude negative lists in the campaign settings instead of creating some campaign label. So I don't use this solution. But now you know about this new feature. Please share with me in the comments which solution is more important for you and which of them you will use on daily basis. And see you in the next videos.
