Igor Levitsky breaks down Google Lead Form Ads rules: you must mention them in your privacy policy, especially for EU users, and you cannot sell or share lead data with partners or brokers. He says lead forms rarely produced quality leads for him and wants to hear if they worked for you.
Understanding Google Lead Form Ads terms. Why it's so important and what hidden options you can find inside these terms. First of all, my personal opinion. I've tried the asset Lead Forms in Google Ads several times and it never was successful. If you had cases when Lead Form gave you high-quality leads, really important valuable leads for your business, please share your experience in the comments.
Igor Levitsky, Dr. Edds, PhD. The Young Scientist of the Year in Ukraine. Since 2006, he has been applying mathematics to optimize Google Ads. Named Europe's Best PPC Speaker by Ads World Experience. One of the leading Google Ads experts in the world. A professional educator. Over 4,000 entrepreneurs have increased their sales after taking his courses. A practicing expert. Igor's clients generate $50 million in profit from Google Ads each month.
And now let's read your Lead Form Ads terms that you can find in admin panel, account settings, Lead Form Ads terms. And I will highlight you several important moments. First of all, if you are using the lead forms, you need to do it in accordance with your privacy policy. So in your privacy policy have to exist information about using these lead forms. Especially if you serve clients in the European Union where the laws about data privacy are very strict. So second nuance, you will not sell the information provided by users. And sell is quite wide term. So under the sell, Google can understand if you just gave these leads to your partner and then receive some affiliate commission for this. So we can call it like indirect selling. In the case of lead form, it's prohibited. And one more detail, you cannot share this data with data broker or partners. So if you are working in affiliate niche and you want to generate leads through lead forms and then share them with some data broker or some company, it's prohibited by Google Ads terms. I'm taking 32 seconds to share something important with you so you can stop wasting your ad budget. I've managed over $700 million in Google Ads, so all my insights are tested and proven. I regularly talk to senior leaders at Google, and I'm an official Google Partner. My students, entrepreneurs all over the world, have already optimized their ad campaigns, cut costs, and boosted sales using my methods. These strategies work for any budget, whether it's $500 or $5 million. I invite you to use these proven methods too. Click the link in the description and make your ads more effective. Of course, you can say, I've done it for years and Google never banned me for this reason. And all of us understand that these terms just to keep Google clear from any laws, from any nuances linked to lead forms and personal data. But if you are using Lead Form Asset, just add this information to your privacy policy and at least you will will be protected in this term. If you want to know more about Google Ads, watch this video and of course subscribe to my channel. See you in the next videos.
