What You’re Doing Wrong in Demand Gen Advertising and How to Fix It

Hi guys, in this video I'm going to show you 3 of the most important elements, 3 of the most important secrets in demand gen campaigns. After Google discontinued support of Video Action Campaigns and offered for us demand gen campaigns, a lot of advertisers were struggling with setting, with launching demand gen campaigns because they just wasting your money without any results. I've played with demand gen campaigns a lot, and in this video I want to show you 3 the most important things that will help you to avoid wasting money with your advertising. Also, in the end of this video, I will give you one bonus thing, one bonus secret that will help you to show your ads more efficiently.

Igor Ivitsky, Dr. Ads, PhD, the Young Scientist of the Year in Ukraine. Since 2006, he has been applying mathematics to optimize Google Ads. Named Europe's best PPC speaker by Ads World Experience. One of the leading Google Ads experts in the world. A professional educator. Over 4,000 entrepreneurs have increased their sales after taking his courses. A practicing expert, Igor's clients generate $50 million in profit from Google Ads each month.

So let's go. First secret: when you set up new demand gen campaign, always at the bottom of settings menu, you have to uncheck checkbox Enable Google Display Network. Google Display Network is the best invention for Google because Google have the highest marginality from Google Display Network. That's Google trying and forcing and pushing advertisers to show as many advertising as they can in the Google Display Network. Because Google has the most money from this network out of all display advertising. So always uncheck Google Display Network. Second secret: when you set up ad group inside Demand Gen campaign, always instead of "All Google Channels," always choose "Let me choose." And when you start your ads, always start with YouTube in-stream. Uncheck all the rest options. When you will have solid results with YouTube in-stream, you can try also separately Discovery and separately YouTube Shorts. But I recommend to start always with YouTube in-stream. Third secret, third option. Always add into your Add 2 variants of your video: vertical and horizontal. And always uncheck 2 options that allow Google to cut your video. So, first option: Google can get vertical and square versions of your video. So, cut your video. And second one: Google can, uh, shorten your video, cutting out some elements from this video. So, always uncheck this button. So these 3 recommendations will help you to avoid wasting of your or your client's money. I'm taking 32 seconds to share something important with you so you can stop wasting your ad budget. I've managed over $700 million in Google Ads, so all my insights are tested and proven. I regularly talk to senior leaders at Google, and I'm an official Google partner. My students Entrepreneurs all over the world have already optimized their ad campaigns, cut costs, and boosted sales using my methods. These strategies work for any budget, whether it's $500 or $5 million. I invite you to use these proven methods too. Click the link in the description and make your ads more effective. And the fourth bonus option If you will go to Tools, Content Suitability, you will find Excluded Sensitive Content. By default, all of these options are unchecked. You have to check them in order to prevent showing your ads under tragedy, sensational, and shocking, and everything of this. If you work in some, let's say, sensitive area, sensitive niches, sometimes These options can give you actually good results. But if you work with white hat, usual conventional business, I would recommend always exclude this sensitive content in order to increase efficiency of your ads and decrease cost per acquisition. So that's it. Let me know in the comments if this content was helpful for you and see you in the next videos.