Izzy Kiver says nonprofit founders fail because they can't compress their mission into one sentence. A strong 10-second pitch names who you help, what you do, and why it matters. Example: "We help teenagers discover their purpose before the world convinces them they don't have one."
Most nonprofit founders fail this test, not because their mission is weak, because they haven't done the compression work. Compression. They haven't distilled down exactly what is they do down to the sentence that makes someone lean in instead of drift away. Here it is. 10 seconds, one sentence. Here we go. We help teenagers discover their purpose before the world convinces them they don't have one. That's it. That sentence alone does 3 things. 3 things. It names the audience, teenagers. It names the action.
