72SOLD compresses home sales into a single weekend using a strategic starting price and Saturday showing event to create urgency. Sellers using the 2-hour process achieved a 5.8% higher median sale price than comparable MLS listings, according to a 2025 study of 11,618 transactions.
Right now, throughout America, tens of thousands of homeowners are disappointed and concerned watching their homes linger unsold on the market week after week, month after month, getting stale and of no interest to buyers, even new buyers in the market. But it doesn't have to be that way. In 2025, an independent study rocked the traditional real estate industry by showing that the last 11,618 home sellers who used the 72SOLD72 2-hour home selling process achieved an astounding 5.8% higher median sale price than other homes sold in their local MLS. The problem with traditional real estate is agents want to list your home for months and just wait and hope for the right buyer to come along. But time on the market is the single biggest price depressor in real estate because it causes buyers to presume the home is overpriced or something is wrong. That's why we compress months of marketing into a week, identify buyers quickly, show them the home at the time to create a competitive environment and give them a buy-it-or-lose-it deadline for offers.
Here's how 72SOLD works and why it works so well.
First, we set your starting price. We call it a starting price because it tells buyers this is the minimum where offers begin. By contrast, traditional agents make the mistake of positioning the price as a wishful asking or list price. We also make sure your price fits buyer search increments of round numbers: $25,000, $50,000, or $100,000 Brackets depending on your home's price range. A home priced at $499,900 only appears to buyers searching up to $500,000, but a home priced at $500,000 appears to buyers searching both below and above that number. Pricing homes incorrectly is a common mistake traditional agents make, potentially losing half the buyers for a home. After we have engaging photos, compelling ad copy, and a beautiful brochure, on a Monday we launch your home everywhere: Zillow, Realtor.com, Realtor.com, Homes.com, and the MLS. These days, every serious buyer searches online, which means this gets your home in front of every prospect in a matter of days. Then we schedule them to see your home at our showing event on Saturday, compressing everyone into a tight window where buyers see each other coming and going. That creates social proof that your home is desirable, a competitive environment, and an urgency to act. The keys to higher offers. Then on Sunday, we answer any questions about the home and negotiate with potential buyers to get the highest possible offers by telling them you intend to sell the home on Monday, which is their cue to buy it or lose it. Of course, you don't have to sell on Monday, but studies in all industries, including real estate, show that buyer delay results in lower offers or no offers at all. Your home should sell that week. If it doesn't, you should consider adjusting the starting price so we can immediately contact the buyers who just saw it and give them an early opportunity to buy it at the new lower price. If those calls don't generate a sale, we publish the new price online, flush out new buyers looking at the lower price point, and proceed with another 72-hour Saturday, Sunday, Monday selling event the next weekend.
Here are two other things we do to put more money in your pocket.
First, we developed a conversation with buyer agents that usually causes them to disclose how much more their buyers will pay than the initial offer they make, so you don't leave a nickel on the table. And we have a home inspection template designed to prevent buyers from asking you to make unfair and costly repairs prior to closing. Our number one goal, the mission of our company, is putting more money in our sellers' pockets.
If you care about price, and most sellers do, 72SOLD is the gold standard.
