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Whop paid out $108 million last month to creators and users. The company tracks whether new users earn money in their first seven days, which triples retention rates. They now have 28,000 monthly earners on the platform.
Whop paid out $108 million last month to creators and users. The company tracks whether new users earn money in their first seven days, which triples retention rates. They now have 28,000 monthly earners on the platform.
And you've reached massive scale in a very short amount of period of time. So one of our sponsors, Brex, is all about performance. They're the modern finance stack. They help you spend smarter and ship faster. You're shipping incredibly fast and your metrics are incredible. I'd love to go deeper into your metrics. How do you look at that from a high level and what are you really kind of observing to determine success?
So at our core, once again, our mission is to make people money. So our top line metric that we really care about is how much are our users and our creators through our platform. So like I said, last month was about $108 million, but that's cute. But like, are we really making a difference? And one of the biggest things that we look at is how many people are earning on our platform? How many earners are we having each month? How many people are coming to WAP and actually seeing a difference made in their lives? I think last month we were up to about 28,000 earners, which is an all-time high. Every month is getting obviously an all-time high after each one. And one of the biggest things that we're trying to do that we deem success Is when you come to the platform, are you earning in your first 7 days? We know that if you come to Wop and you earn in your first 7 days, you are 3x more retentive to stay than someone who does not. So it's in our best interest to, from the moment you sign up, to get you earning money.
