Jacob FuchsDirector of Pharmacy at CSC at St. Luke's Health System

B2B Marketing: Why I’m Switching My Ads to LinkedIn #shorts

22 Oct 2026 · 1 min

Watch on YouTube

0:52

In this short, the speaker laments wasted B2B ad spend on Facebook and Instagram, acknowledging his own mistake while noting he is on "Day 5" of rebuilding his life after a personal setback. He explains that advertising business software to a broad, non‑professional audience (people watching cat videos, thirst traps, etc.) is ineffective when the target buyers are decision‑makers like doctors. He argues that B2B marketing should focus on reaching the right people, not the most people, and highlights LinkedIn’s ability to target by job title, industry, and company size. He announces that he is now testing LinkedIn ads and will share what works and what doesn’t, framing the shift as a hard‑earned lesson from an "educated idiot."

Chapters

If you're spending money on B2B marketing, stop doing this. You're probably wasting your money. And I just realized I'm a fucking idiot. Day 5 of rebuilding my life after spectacularly destroying it. So I've been advertising my business software on Facebook and Instagram. Business software to people watching cat videos, thirst traps, and stalking their exes, which unfortunately is a demographic I'm familiar with. Here's what I should have been doing. LinkedIn. You can target actual decision makers by job title, industry, and company size. I'm trying to sell software to doctors. Why am I advertising to someone whose biggest decision today is to order from DoorDash? B2B marketing isn't about reaching more people. It's about reaching the right people. I'm testing LinkedIn now and I'll show you exactly what works and what doesn't. Day 5. 8 years of college, a doctorate, and I just discovered what the second B in B2B stands for. All for more expensive lessons from an educated idiot.