631. Scaling a Product Empire: Aunt Flow’s Journey from $250 to $16 Million with Founder, Claire Coder

Hi, I'm Jacqueline Snyder and this is the Product Boss podcast. I've helped launch and grow thousands of product based businesses, even one of my own.

And over the last 20 years, I've.

Seen behind the scenes of businesses just like yours. Whether they are makers, manufacturers, artists, or food and beverage businesses. I have spent so many hours studying it all. I've discovered what makes them successful, what mistakes they could have avoided, how did they turn their ideas into a successful business, and what are the strategies that they have used to make more sales and be discovered by more customers. And this is what this show is all about. Whether you're just starting out or you're looking to become a million dollar product boss, I'm here to give you the permission to chase your dreams, no matter how big or small. All you need is the right mindset, a little courage, strategy and support, and you too can be the next million dollar product boss. Let's do this.

Welcome to the Product Boss podcast. So today we're super excited to have an incredible guest with us. We've got Claire Coder. She is the founder and CEO of Ont Flow. Now, Claire started this company when she was just 18 years old, which we will get into all of that real soon, with a mission to make period products accessible in public spaces and take on some of the biggest players in the industry. Fast forward. And Aunt Flo is now in thousands of locations across North America. And Claire's made waves with her fresh approach for menstrual equity. She's even been featured on Forbes 30 under 30. Congratulations on that one. So we're going to dive into her journey today, how she came up with this idea, launched a business and grew it. And so let's dive in. This is going to be such a good one. I'm so excited to have you.

Yahoo.

Welcome, welcome. Okay, so let's get started with how Aunt Flo came to be and especially at such a young age at 18. And what kind of first inspired you and thought that you could take on such a mega industry? Yes.

Holy smokes. Well, actually, wind the clock back to 2016. I'm 18 years old, living in Columbus, Ohio and I actually was at an event kind of like this, a giant conference, and I unexpectedly started my period. I went to the bathroom and found a quarter operated tampon and pad dispenser. Yikes. No one carries quarters, right? And I thought, wow, if toilet paper is offered at no cost, why aren't period products? And as I started to go to more bathrooms and more places and more spaces, I Realized this standard of inaccessibility is not okay. And the fact that we as people who menstruate have just dealt with it for so long, it had to change. So I ended up leaving university to start building what is now known as Aunt Flow.

Amazing. Amazing. Okay, so how did you even enter into this kind of industry? Because I work with product bosses, product people all over the world. And so many times it's sort of like that first part of sourcing and manufacturing, even, even having the audacity, which I love, that you stepped into a massive industry that was run by huge corporations.

So I'll tell you a little bit about more where we are today and then I'm going to go all the way back and share with you, like why this is really crazy. So today, Aunt Flow period products are in over 60,000 bathrooms across every single state, Canada and the United Kingdom. We stock over 750 school and two and a half million students rely on our organic cotton period products in their schools, which I am so insanely proud of. And I had no understanding of what this would have become when I was just 18 years old. And that is actually why I got so lucky. I didn't know how hard it was going to be when I was 18. Ignorance is truly bliss. Because if I would have known how hard it was, the competitive nature of the industry, how challenging it is to convince an employer to buy yet another thing to offer for free to their employees, I might not have done it. And so for better, for worse, my secret early days was ignorance.

Yeah.

And that, that's what drove it at the beginning.

Beautiful. I mean, I started my first business at 26 and I think it's kind of the same idea. Right.

Like, thank goodness we didn't know how hard it was going to be.

Oh my God, Entrepreneurship, the hardest job. We're always like, you know, I don't want to work 40 hours for someone else, I want to work 80 hours for myself. Right, you're not going, you're like light week. That's a vacation week. So good. Okay, so thinking about the early, the early stages, what did you do? Like you're saying, like it started with ignorance, right? Like this, this idea of like, okay, I don't know how hard it's going to be. What are some steps? And especially because we're talking to physical product based business owners, right? So they know it, they understand the idea of product development, production, all the steps you kind of have to take through now without giving away anything like proprietary, how did you just kind of Start to believe in yourself enough that you just could start to do it. And you started taking that action to actually create a product. Right.

So, Columbus, Ohio, I'm living in a three bedroom apartment. I rented out the two other bedrooms on Airbnb so that my bedroom was free because I was broke as a joke. And I had this vision and idea for ensuring no one had to worry about getting their period in public. But to do that, I needed tampons, I needed pads, I needed a website. And I needed to be able to track the opportunities that I was starting to sell into. I would go down the street knocking on doors and saying, do you want to be a part of the menstrual movement? For just 250, you can get a box of period products and offer it to your guests at no cost. And early days, I just looked on the Internet, I called companies and saw. I figured out who would allow me to purchase bulk cases of period products. At the time, we didn't have our own brand. Here's our product today.

It's so cute.

I love it. I'm so proud of it. But early days, it was just like white labeled stuff, right? There was no brands on it. And I was just trying to prove out the concept. Would businesses and schools purchase period products from Amp Flow to offer at no cost to their students? And so I found an organization that shipped me like a half a container of tampons and pads to my apartment that was a three story walk up. And that giant truck drove down the street, delivered the product and I had to carry it up all the stairs all the way by myself. And then eventually I had some friends who helped me pack boxes. I got my Dymo label printer. Our product people know, yeah, it's Dymo.

A Rolo and you're going for Dymo. I love it.

Not an ad, I promise, but it's treasured product. Early got my shipping labels, would ship the stuff out from my apartment, eventually graduated to the U Haul storage unit, you know, one step up. And that was really how it worked for the first four years of Amp Flow.

Yeah. Amazing. So we started this at 18. You're doing it the way like most of us do it, out of our basements or living rooms, our extra bedrooms. Right. That we were Airbnb. And so was there, were there any mentors, coaches, anyone that really was like instrumental in that very beginning part of helping guide you as you grew this business?

Oh my gosh, I wouldn't be here without that. I grew up in Toledo, Ohio. Becoming a founder or an entrepreneur was not a career path. It's not like you graduated high school and started a business and dropping out of college is now sexy, but it's only sexy if you drop out of Stanford. It is not sexy if you drop out of the Ohio State University. And I really needed mentorship and I needed to learn the industry. And I actually used LinkedIn. I reached out to the CEO of Gojo, known for Purell hand sanitizer, also a woman owned business headquartered in Ohio. And there's, at the time, she was a leader, but now their CEO. She responded to my LinkedIn message and she helped me learn about selling into other businesses. And eventually I started to grow my network from cold outreach because I didn't have a network. And that's really how I started to get my foot in the door to different organizations is leveraging the Internet. Thank goodness for Google.

Yeah, thank goodness for Google. And you know, I saw that you had designed a bag for Vera Bradley and that it sold out right, when you were 16.

Yep.

I mean, wild. Wild. And was that, was she out of Ohio too? Because Ohio does have like a fashion industry, right? Victoria's Secret, Abercrombie and Fitch, they're all based out there. Was it through that?

Well, just to clarify, I like to categorize Ohio as the bathroom capital of the United States.

Okay. All right.

So, you know, it is gin, but I know it is bathrooms because I am in the janitorial and sanitation industry.

From fashion to janitorial bathroom butts and bottom lines.

So in Ohio, we have Gojo, Purell, we have Procter and Gamble, we have Cintas, we have Hospico, we have all the. We have Fresh products, We have all these mega powerhouses of the janitorial industry. And so that's really the bedrock for how I got to learn a lot about the category very quickly. I could just drive around in my car and introduce myself to people and wouldn't leave. They took a meeting with me. But as it pertains to the bag, I was actually on a TV show called Girl Starter. It was one season, but the concept was we all competed for our businesses to win $100,000. And one of the challenges was to design a bag for Vera Bradley. I got to meet Barbara herself, and our bag did sell out in 24 hours.

Amazing. So were you raised by entrepreneurs? Like, where did the entrepreneurial, entrepreneurial spirit come from?

Oh, my goodness, no.

No.

My dad is a land surveyor.

Okay.

My mom is an art therapist. And I didn't really Have a ton of business folks around me, but I liked it. My. My first foray into business was when I was seven years old, and I started my lemonade stand, as most young entrepreneurs do. But my lemonade stand was just a little bit different. I. It was in the summer with my best friend, Dana. We were mixing up our crystal light lemonade from our moms, and we go down the street and we see a whole bunch of construction workers that look a lot like my dad. And I've never noticed my dad drinking crystal light lemonade. But you know what? He does drink beer. So at seven years old, I am raiding my dad's beer fridge, and we're hand delivering these bottles of beer to the construction workers, and we made $25. And that evening, my dad chastised my babysitter, like, thinking that she had raided my dad's beer fridge. And I was so proud of myself, I was like, no, dad, I sold it. And he was like, let me teach you a lesson about cost of goods sold. And he had me cough up some of the money that I made because he had to go buy his next pack. So I was not raised by entrepreneurs, but they certainly understood the business fundamentals about cost of goods sold.

Yeah. So good. I think there are these stories where there's these early days of really getting creative, right? You had this idea, you ideated it, you created it, and then you figured out how to sell it. And then it's all, you know, My first business at 12 was Jackie's wacky faces. So I face painted my little sisters, like all her friends, birthday parties. I was a face painter. So, you know, we start young, and.

Then you have it, and it is this wild energy that you feel when it starts to work. And I crave that energy.

Absolutely. Okay. So community seems to be such a big part of aunt flow, Right. It's all the things that you're doing. So in terms of community and building this community, especially around a product that tended to be kind of more, you know, something that we didn't talk about, right. It was something that you hid. Like you hide your tampon in your bag or your pocket. You're up your sleeves when you're going.

To the bathroom like crazy.

And especially young people, right? These young girls, and they're in high school or even middle school or elementary school even. And this. This idea of making. Of normalizing it and then building community around it. So could you talk more into that?

I wish I could say it was intentional with community. I think there's a lot of founders that are thoughtfully thinking about community and designing and architecting and putting them all in one platform and space. I can't say that that was me, but I can say that the mission that we are focused on has by nature garnered evangelists. And that is what I am so grateful for. If you have a really, really sticky mission, the evangelism will follow. And today, as I mentioned, we stock hundreds of schools and over 150 universities with aunt Flow period products. And these menstruators are then graduating high school, then going to college and saying, this should be at my college, and then graduating college and getting their first job and saying, this should be at my office and this should be at my gym, and really bringing the movement with them, which I think is so insanely powerful. And for those that are listening, if they're like, wow, I want to be involved in this, actually, the easiest, no cost thing to do is stop hiding your tampon up your sleeve.

Like that is.

And one thing that we can all do today when you are going to the bathroom, stop hiding it. And if people are just pull it on up there.

I've done it.

And if people are uncomfortable at the office, you can say, well, I'm gonna keep doing it until you stock outflow on the bathroom.

Well, and I love it too, because your branding, I mean, if you get into the branding, it's this beautiful color of red. Do you have a color name for this?

Coral.

Coral. Okay. Yeah. It's this beautiful coral.

This was coral before it became the pantone color of the year in 2021.

They must have gotten the memo.

They got the memo.

Like we got it. Yeah. But I mean, it's this beautiful color, and then everything's sort of fun about it. And it doesn't feel. I mean, it's. It's like you're proud to show it, right? And it's just. It's gorgeous.

So can I tell you a secret? So some firms hire, like, some companies hire graphic design firms and this whole giant thing, early days. And I chose coral just because it looks better on me than red.

Great. And if you're watching the video, you'll see she's gorgeous and gorgeous. Blazer and nail polish and lipstick and the shoes, it's just all perfect, Perfect. So I love it. I love that that's your reason behind it. So let's get into kind of the setbacks, right? Because this all sounds like it was easy, maybe, right? You're like, well, I just jumped on LinkedIn and asked people and I was in Ohio. And I had this great idea and I was 18 and magic. But what are some major setbacks that maybe happened for you that you were able to overcome? Because I believe it's going to take time. It takes. And then you fail. You're supposed to fail. We're supposed to fall. We're supposed to test and try and make our way through.

Hey, hey, Product boss. Okay, so you know that I am on a mission to empower women all over the world to build product based businesses that give them the security and freedom to build their dream business, which will also lead to the life of their dreams. So I know that I can help you do this by teaching you how to nail the core four foundational pillars of a standout business. And it's going to turn your business and do something that feels like it's kind of struggling along or limping along to standing out in a crowded market and getting more customers. So I am so excited to invite you to join my free masterclass, your four step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter where you sell. In just 90 minutes, I'm going to teach you the core four foundational pieces your business might be missing. How to stop wasting time and money on things that don't work and what to focus on instead. I mean, these are proven ways to build an audience that buys from you and that tells their friends about you.

So.

So what I want to do is I want to unlock what can be blocking you from growing a profitable business and how you can turn it around pretty instantly. All you have to do is come join me inside of this totally free masterclass. Head to the product boss.com/outout to get access again. That's the productboss.com standout. Now back to the show.

So is there anything specific that stands out for you?

Oh, my gosh. So many setbacks. And if anybody is thinking about entrepreneurship, I actually tried to convince them out of it because this is honestly the most cutthroat, challenging, exhausting job. From my vantage point, if somebody is listening and thinks that they have a harder one, that's not a founder. I'm here to debate it and discuss it. But I. The challenges are so real and they come in all shapes and sizes, ranging from personnel. Right. Your most loyal team members leaving to join a competitor company, your product when you think it's going to arrive, but then you know shipping is delayed and your product is stuck on the water and you lose the deal. And then you're out a whole bunch of money. All of those things are just now oddly normal. Right. It's not. I don't go a single day where there's not a bizarre setback, but one that comes to mind is raising capital. Ant Flow is venture backed. We've raised about $16.6 million. We're backed by Harlem Capital, Precursor Ventures, JLL Spark Ventures. And when I first raised my seed round of capital, one and a half million dollars, I pitched 86 firms until I got my first yes, 86 no's before I got my first yes. And I'm really grateful that I believed in myself and in this vision and in this mission because my gosh, at no number 50, I was really starting to think like maybe I am too crazy for this, but all of my eggs were in this basket. It had to work. Because the current solution of quarter operated dispensers is not a great solution.

Yeah. I was saying, who carries quarters? I mean, right? And why are we paying for it? And you're like, here's my solution, here's my solution. Yeah. So when you first started that, when you had that idea, did you put in your own, your own money? Like were you saving up or did you just jump straight from like this idea to going to get.

Okay, well to Clarify, I was 18 years old. So like in terms of personal savings.

Like I had $250.

I poured all money in. I truly did.

Yeah.

And all of my money was like.

Well, I asked this because so many of our listeners, they're, they are, they're startups and they're not. I think when, if they hear this, they're going to be like, well that's not my, my path. Right. They're not going to their venture capital. You know, investors, I'm an investor in women backed businesses as well. But it is a like a next level thought. And I love, I love sharing this because one they can see at such a young age to take this leap into that. But also sort of that very, very beginning where it's like, am I good enough? Am I good at business? Can I even do that?

Clarify. I didn't raise Vent Capital until four years in.

Okay.

I had a product, a brand traction, a quarter million dollars a year in sales and then we raised venture. And it wasn't until 2018 that I even learned about venture capital. And candidly, I learned about all these other ideas that were getting funded. And I was like, well if those widgets can get money, my widget can definitely get money. And really determining that that was the right path for us because we ultimately built a proprietary tampon and pad dispenser, which is our competitive moat. So our business model is venture capital supported because we designed this proprietary tampon and pad dispenser. So once our dispenser is on the wall, we stay on the wall for an industry average of 6 to 11 years. And then we get that recurring annuity from the tampons and pads that are designed to fit our dispenser.

Right.

And so that's why venture capital made sense for us.

But I had to figure out a.

Lot of stuff before I took on venture capital.

So that idea of, you know, that, that kind of scary part. So. So let's dive into the fear of success. So I hear this a lot. So a lot of them, like, there's so much mindset. I mean, we could dig into all the mindset of being an entrepreneur and stepping into this world and all the things, but there's such a fear of success because, like, if I'm successful, then I'm not going to have this, I'm not going to have that. I'm going to be. People say I'm going to be buried underneath, like balls of yarn or tampons or. Right. Like, what is it? There's this fear of what happens if I'm successful. So it sounds like you, like you said, going back to the naivete, right? Like you're like, I didn't even think about that part. But thinking through sort of these leaps that you've taken, was there anything that you had to overcome? Overcome from a fear perspective or even like you said, like you were young and you're. Whether it was however much money you started with, it was. It was a lot to you back then. So, like, to put that into this big idea and to keep going, it's.

A fascinating way to look at it. And my immediate reaction is I've never feared success, but compared to my peer group, I know I'm successful and it's still not enough for me. And that's kind of scary. Everything that I imagined as an 18 year old has now happened, right? We're sitting here at this amazing conference and recording a podcast and I get to speak tomorrow at Inbound to share the vision and how I've been using amp flow on HubSpot since 2018. We get to go to conferences and celebrate in giant period parties all across the state of Utah. Like, everything, like, more than I could have ever imagined, and it's still not enough. And that's Actually the scarier part for.

Me, I feel that deeply.

Yeah.

Yeah. It's very similar for me too. I think so. So for you it wasn't the fear of what like success was going to take away, but rather like what do you keep reaching for? Right, Right. Yeah.

And will it ever be enough?

Right.

And that's really uncomfortable.

Yeah. Well, I think that's interesting is like, and especially, you know, you're Forbes 30 under 30. I've got some years on you. And so it's the idea though that like every season and era kind of changes. Like if we go back to Taylor Swift. Right. Like there's so many eras. And I think back to when I was under 30, I started my company at 26 and all I wanted to do was have a fashion show, like a Runway fashion show, have my own line. And then by the time I hit 30, I had done that like our, our clothes had been on like the Tyra Banks show and the View and all these amazing things. Right? Amazing. By the way. Thank you. And then I had hit that. And then in my 30s, I started another company. Right. I started my own product company and then I had people like Kim Kardashian and Carrie Underwood wearing it. And then I hit 37. Like you think life is, you think your life is one way and it keeps changing. So I think it's like evolution of what can be. But you don't need to know all of it. You don't need to know it all right now. Right. Because for you, you're building this amazing business and who knows, like you might have this other amazing idea or there's another opportunity to invest in like another woman run business, you know, so there's just so many cool things that are waiting. And I love to always research women that really made it in their 40s and their 50s because it shows you the, the lifespan of, of like our eras and what we can do.

Can we take a moment to recognize Sarah Blakely? I mean we all know Sarah Blakely for Spanx. Wonderful, powerful entrepreneur and a self made billionaire. And in her 50s, she's now starting sneaks.

I know I just bought a pair.

And so I think you're right. Right. Like I, I know that this is not going to be my last company. This is not the last industry that needs disrupted. This is not the last thing that needs to be created to make the lives better for. I know that there will be more, but I think my nervousness is like, will it ever be enough? And so I'm really trying to thoughtfully Consider that. And rounding myself out outside of business, which is also another new thing that I'm trying hobbies.

I'm trying to business be a hobby. Because that might be mine.

I don't think so.

Okay.

Because the way that I'm defining hobby is it has to be a money losing endeavor. That's. That's the trick. Because everything that I start doing, I like to turn into a business. And I'm trying to really focus on the hobby. Asp.

Yeah.

Gotta lose money.

Like painting.

Right. I'm starting to do like roller skating.

I love that.

Yeah. And you have to pay for tickets. So I'm not making money off of it right now. There's some ways, there's some opportunities that I could see to disrupt the roller skating industry.

But I'm having roller skates.

Coral.

Yeah, Coral. Sorry, sorry. Coral. Oh my God. What am I doing with the colors?

No, no, Coral. Roller skate.

We'll have to work on that one, right? Yeah. I love it. I love it. I love it so much. Okay, so let's dig into. I think one thing I want to talk about is sort of any bits of advice. I guess we can go into a few of them. So like advice for people just starting out and they have this idea and kind of validating that idea. So what would be a tip to validate an idea, a new idea that you have? And what I want to just preface it with is not all of us are industry disruptors. So some people are making jewelry or candles or a T shirt company or they're knitting hats. Right. So what would be a tip as they're just starting this out and like validating that idea?

Mine. My secret thought to building amp flow was doing all the things that don't scale early on.

Okay.

I personally went door to door to sell ampflow. And I mean sell it. Right. Like some people are like, do you like my product? Here it is for free. That's a sample. That's not a business. And my challenge to folks that are just starting out is go door to door, see if people will buy your product and get that live feedback and iterate. I think so often we're hiding behind emails or hiding behind phone calls or hiding behind our friends. Your friend will just support you and lift you up. Some of them, my friends are like, claire, that's an idiotic idea. You gotta go to the people that are not in your network and really try and see. Is this something that people will buy and then listen to that feedback and integrate?

Yeah. And you, for you, you started Local. You started sort of where you were.

Exactly. I went in Columbus, Ohio. I went to the short north door to door. I went to Stuff's coffee shop. I went to the Cameron Mitchell restaurants. I chatted with the front desk people. I shared with them my idea. I brought them products. And I said, you know, if you're interested in all this. After I got done with my pitch, I said, look, it's $250. Well, actually, excuse me. I started at $50.

Okay.

And everybody was saying yes. And I was like, if everybody's saying yes, you're not priced high enough.

Yeah.

So I inched up, I inched up, I inched up, and I eventually got to $250. And that was the entry point for a small business to implement amp flow. And that how I figured out my pricing strategy. I just kept figure. I just kept testing until somebody told me no.

Yeah. So, okay. So feedback and then also looking at what your minimums were, like your minimum opening order, basically. Right. So it's like, okay, 50 bucks are saying yes. Well, let's inch it and let's inch it. Yeah. There's a lot of fear sometimes about pricing and making sure that they're priced correctly and paying themselves. When did you first start paying yourself?

Oh, I am not a good person to review with this, but no, you're not alone.

So let's see what you say. 2016.

Nothing.

Yeah.

2017. Nothing. 2018, I made $12,000. And I thought I was right.

It a thousand bucks a month. Let's do it. Yeah.

2019, I think I made 50,000. 2020, I took a real salary.

Okay.

And I did that because we adjusted the business, launched a whole separate brand. We did 12 million in revenue and 3 million in profit.

Oh, my goodness.

So I paid myself $150,000 that year.

Wow.

2021, I moved back down to 100ish. 2022, back to 150. 2023. 175. 2024. 175. Happy to share it publicly.

I mean, I love that you just did that.

Because it's important to know.

Yes.

As people, we need to start talking about compensation.

Yes.

And just to be clear, for my size and stage and scale, it's actually based on the general comp data. I'm actually lower. Very.

Yeah.

I'm in the bottom 25th percentile from compensation, but it is a spot that I feel comfortable with based on our profitability goals.

100%. And thank you. I just want to say thank you because I think women talking about obviously menstruation and money. Right? Let's be like that could be a new podcast episod Menstruation of Money.

Menstruation of Money.

That's this episode. No, but I think talking about that because so many times people feel guilty about paying themselves or their and especially in product based businesses, we're not selling air, we're selling physical products. So our money keeps getting reinvested back into the product and inventory, into shipping and all the things that it takes. And so knowing that. But then also like you said, you've started to pay yourself something and we can see that even such a successful company, a $12 million business, you're like, I got to inch it back for a second and inch forward. Right? So, so I just, I really appreciate that share and then my last question is if we could go back to 18 year old Claire, what bit of advice would you give yourself that you have now that you would give yourself.

Then move to the money faster? And what I mean by that is amp flow was unlocked. When I was surrounded by people that forced me to be better. When I was in rooms where I was the star, I wasn't in the right room because I was not pushing myself. And it was easy to become kind of a early young founder entrepreneur in Columbus, Ohio and get all the vanity metrics and all of the front pages of the local news. And that was really, really good. It was a massive confidence boost. But I wasn't learning and turning and iterating as fast as I could have. And I'm really grateful that I actually did move to New York City to be able to be around people of influence and learn faster and break things faster and move the company forward faster. And if you have the ability, and I understand some folks have families and there's obligations, etc. But if you have the ability, I encourage you to move to the money faster. And that can be a coastal city, that can be a major city, but move to the money faster is something that was really, really powerful.

So you're seeing actually moving your location, moving your location and is that because of who you surround yourself with or. Yeah.

Yes. Crying there's cool people in Columbus, Ohio. Ohio, fine. I'll admit it. Great people there, some great people in Columbus, Ohio. But I would have never been able to raise our venture round in Columbus, Ohio. Now it's changed, right? Like from 2018 to today, in 2024, it's changed a lot. But I think that you have to look around your circle and if your circle is not the people that you want to be. When you grow up, you gotta find a new circle. And for me that meant moving to a new city.

Right. And I think to kind of add on to that and sort of the community I've been building because I've got this mission to empower women around the world to build businesses, but physical product fees, businesses. And so when I started my business back in 2007, there was no community. It was comp. It was competitive. The fashion industry was competitive. Women were like stepping on each other and all the things. And so by building this virtual community as well, I think it shows. Like I always talk about proof it can be done. I mean, you're proof it can be done. And so if you don't have the ability, like you said, you've got kids and a family and you're established, it's finding a community that you can be around to show you proof. Like you. Yep, Claire, are proof it can be done. So I think the beautiful thing about podcasts and community and being around mentors and stuff like that, that keep lifting you up. So. So yeah, such a good piece of advice. Thank you so much. Thank you for everything you're doing for, as you said, menstruators for women that, that needed this product, that I needed this product when I was younger, that I'm so excited that my daughter will have this product as she gets into that stage of her life. And thank you so much. So how can we follow you buy from you, support Aunt Flow and the.

Mission, all of the things. So Aunt Flow F L O W, we have our website, etc. We also have outflow period products on Amazon. So if you're like, wow, I love this concept. Organic cotton certified woman owned donated 6 million organic cotton period products since 2021. If you're behind all of that, you can get Aunt Flow for your home on Amazon. And if you want to advocate for Aunt Flow, you can go to our website, you can send one of our templated emails to your alma mater, to your boss, to your gym, and start bringing Aunt Flo to a bathroom near you.

Great. Amazing. Thank you so much for being on the Product Boss podcast and thank you to HubSpot and Inbound for having us.

Yes.

And so thank you everyone and make sure to follow you and buy from you. Thanks.

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