What to Do When You’re Making Sales But Still Feel Broke (Stop Profit Leaks & Start Paying Yourself)

27 Nov 2025 · 31 min
Episode

27 Nov 2025 · 31 min

0:00

Jacqueline Snyder breaks down why product businesses with strong sales still feel broke: revenue isn't profit. She covers the main drains (cost of goods, labor, pricing, shipping) and fixes like margin math (cost times four for retail pricing), raising average order value with free-shipping thresholds, and getting a bookkeeper to track what's actually yours.

Questions this episode answers

Rough heuristic: cost of goods ×2 ≈ wholesale; then ×2 again ≈ retail (COGS $10 → wholesale $20 → retail $40).

Example: if AOV is $35, set a free-shipping threshold at $50 to raise AOV.

A 10-week sprint to analyze numbers, hire a bookkeeper, get monthly profit-and-loss reports, lower costs, and set a target amount to pay herself.

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