YouTube video (speaker: James Blackwell) giving practical advice for recruitment agency owners and startups on acquiring clients via multi-channel outreach, niche mapping, conversion/presentation methods, unique selling propositions (unfair advantage), and systems/automation to scale. Also briefly promotes a paid recruiter accelerator program and a free training/application with a strategic audit call.
Hello, everybody. James Blackwell here. And in today's video, I was going to talk around how to get clients in your recruitment agency. So if you've just either started your recruitment agency or you are currently a recruitment agency that's relying on the old way to do prospecting and client outreach campaigns, then stay tuned. With this video, I'm going to give you a few quick tips on what I'm doing in my agency and what some of my mentees in the program are doing to win clients on demand. So when you're actually winning clients, you want to have a range of different touch points and a range of different strategies, what I call like different micro flywheels running in your recruitment agency to get constant stream of inbound leads. So we start with leads. So once you map out your market and you need to define a framework of how you map that marking out and you gather all of the data of all of your potential prospects within your niche, within a niche, then you need a system to reach out to all of that client market. You need a way to actually convert them. So whether it's the targeted message and the different platforms. So you've got email, you've got video, you've got LinkedIn, you've got events, you've got groups, you've got some different ways of like connecting them with your dream 100 as well. I talk around like giftology in a program as well, around how you can use certain gifts, whether it's a book, to interact with some of your clients. So once you've got that conversion method, then you need a way of how you present to that client as well. So whether that is a online presentation, whether it's a slide deck, whether it's seeing them face to face, I know a lot of you can't really technically see your clients face to face at the moment, but whether you're doing that via zoom, so that's attraction conversion. The next part is obviously the selling part. So that's making sure that you can have an unfair advantage in the market. So I talk around with my students how to create an unfair advantage within their niche. Within a niche. So an unfair advantage, some people call it unique selling proposition. But a lot of the clients are going to be asking, what do you do differently to find, attract candidates to help build their brand as well. So the companies that are going to work with you, how are you going to help enhance their brand to enable to, for you to find what I call passive candidates. And, and then on the fourth flywheel, you've got systems and Automation. So how can you leverage going from one to one to one to many? And how can you scale up fast whether you're a solopreneur or a real niche agency? That's quite lean. Instead of hiring more staff and more employees, can you increase your flow with automation strategies with certain systems and processes with a virtual team? Again, these are things that I teach in our recruiter accelerator program. But in terms of winning clients. So once you get them on the phone, it's all about being personable and being relatable. So they need to know like and trust you. So I always come at it with an angle that I was a local entrepreneur, just started up, just want a chance. We're really specific about what we do. We do things quite unique in a different way. That is our unfair advantage. And try your best just to be flexible to get your foot in the door. Because once you get a chance and get some terms agreed, then it's all about delivery. So then having a candidate delivery funnel in your niche market. So you've got always up to date quality candidates that you can send to your clients. So I hope you found this video useful. If you're interested in finding more, finding out more about the client acquisition system and how to build one for your agency, then feel free to follow the link below into my free training entrepreneur James and fill in the application. You can actually hop on a quick call with me and I'll give you a strategic audit so I can help you in your business on a couple of wins. We'll discuss any roadblocks, challenges that you've got and if we decide it's a good fit for each other, we can potentially make you an offer to join the program. So like and subscribe if you haven't already and I'll catch you on the next video.
