Recruitment agency owners should use COVID downtime to deepen client relationships and create targeted content. Double down on LinkedIn outreach, webinars, and video messages. Refine your niche, sharpen your client avatar, and productize services like events and employer branding to stand out when business returns.
Hello, YouTube. In today's video, I wanted to discuss a little bit more in depth of why you need to go the extra mile with your clients in this current time. Obviously it's been a big transition, everyone having to work from home, a lot of businesses on furlough at the moment, but there's never been a better time for if you are an agency owner or you're looking to start and get into, start your own recruitment agency, now is the time to double down in terms of client conversations. So when I mean like conversations, I don't mean actually just touting for business straight away, but actually giving value back. Having these conversations on social media, whether it's on a LinkedIn chat, whether it's sending them a video intro message, emailing them, setting up webinars, there's a lot of different ways and means that you can do this. But in these times of uncertainty and when things do get back to normal, it's going to be the relationships that you build now over the next few weeks whilst everyone's at home that's going to build your foundations of your agency moving forward. What you tend to find is there's been a lot of response rates that we've seen that have went through the roof and normally you would only get 20, 30% response rates. Everyone is at home, they're not in meetings every day, they're not doing meetings after meetings. Yes, they're probably doing zoom meetings, but in a zoom meeting, most people still check their emails and check the LinkedIn. So making sure that you're using this time to, like I said, double down in terms of content that you're creating on social media. So pushing out video content, information, value ads within your niche, now is the time to really go deep, deep, deep into your niche market. Because when everyone comes out of this, the key driver for you is going to be the fact of that you have a key differentiator in the market. Because a lot of agencies are going to be scrapping around, probably reducing the fees, unfortunately, just because they need to get money on the table. So what you need to do is after having all of these conversations over the next few weeks, you can compile that data into knowing your, what you call avatar a lot clearer than anyone else in the market. And then you can start giving more value in terms of productizing your service. What extra things can you do for your agency rather than just sending a CV and finding the candidate? Can you help them set up events for the market? Can you help them with their tech career site? Can you help them with some social media presence, like helping elevate their brand. There's a lot of different ways that you can add a core value that differentiates you in the market, so take that on board. I hope you all have a great day. Double down on your content, double down on the conversations you're having because now is the time that's going to define your agency in the next few weeks.
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