When founders say their product is for everyone, they're usually admitting they haven't figured out who actually needs it. Narrow your target market first to find what works, and watch out for hidden competitors like cheap labor doing the same job.
You know, saying my product is for everyone because everyone has keyboards or whatever else it might be. I think the other one we hear a lot is that there's— I don't have any competitors. There's no one else going out there and cleaning keyboards. And yet the competitor to her product was the staff who were getting paid $12 an hour to work in the store. One of the biggest competitors is just them not paying you. Sorry, I don't need that. It doesn't do enough for me. And the answer is no.
We are very clear that we need to narrow down so that we can learn and understand and find out what works. One of the things that I here found say is that, you know, but if we're narrowing down, surely we're leaving money on the table. It's having that beachhead.
It's making that sort of first entry into a market. You've got to sell something.
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