J. Anthony Allen shows how to write a mission statement and values for a business plan using a pizza shop example. He emphasizes healthy, affordable pizza with dietary options like gluten-free and vegan, plus a 10% discount for customers who walk or bike to the drive-up window.
Okay, looking at our company overview section. Let's, let's deep dive here and get this done. So I think for the purposes of this class and because I'm getting super tired with my fancy shoe store, custom shoe store, I guess, analogy, maybe I'll stick with my pizza by the slice analogy. Although that's a little dangerous because I'm going into turf that I don't know real well because I've never dealt with anything in food service before. But let's do it. Let's see what happens. So just for an example, as we fill this out, I'm going to use my pizza by the slice shop, actually. Well, yeah, let's use my pizza by the slice shop. But you should use your actual business and fill this out with me. So company overview, business name. Let's call it Pizza by the Slice. That's the most boring name ever. Pizza by the Slice. Let's not call it that. That's the most boring thing ever. Let's call it J's Pizza Shop. That's only incrementally less boring, but it's fine. Okay, company mission statement. Now remember for this, the exercise we did back when we were talking about our objectives, right? We talked about the service objective for our company and what we said there was I will provide the highest quality something by something, right? So if you still have that, go back to it and look at what you did there because it can give you a head start on this mission statement. So I'm gonna, I'm gonna format mine that way. I'm gonna say center that my mission statement is I instead of I, I'm going to say j's Pizza Shop will provide. Oops. Spelling is important in these because you'll look silly if you smell. Spell things wrong. Jay's Pizza Shop will provide healthy pizza by the slice to customers through a drive up window. I think that's key to a good pizza by the slice place is I just want to be able to drive up there and get it and then get home. So no in store dining, just a drive up window. And I'm also going to say healthy pizza by the slice. I'm going to say healthy inexpensive pizza by the slice to customers who drive up window. So my kind of niche here, what I'm saying here is I think the key is healthy. Where I'm saying this isn't going to be Little Caesars. Nothing wrong with Little Caesars, but this is going to be heavy on vegetables. It's going to be a healthy slice of pizza. So a lot of vegetables. And you know, I think that's kind of okay. That's a fine start to a mission statement. So don't forget that the mission statement, we don't have to be married to this. What we make. Now, as we go through the rest of our business plan here, this might come into focus a little bit more. So I'm going to leave it at that. And if we decide to change it as we plow through everything else, that's totally cool. So let's stick with that for now. Okay, let's move on and talk about the philosophy and values. Now if you remember from our objectives that we talked about in the first one, this is where we might use our social objective. What are the values? What do we stand for? What do we care about? And remember, these values are not just hoity toity liberal stuff. These are highly marketable things. So since I said we were going to focus on healthy things, that gives me some good ammo for my philosophy and values. So philosophy is, I'm going to say pizza can be a healthy food. That's going to be a core philosophy that we can get healthy vegetables and things into my pizza and my company. Okay, here's what I came up with here. I'm having a hard time spelling. Pizza can be a healthy food that can be enjoyed by everyone regardless of dietary restrictions and allergies. I'm going to say that that's my main philosophy and my main value. What I've said here is that it's a healthy, it can be a healthy food. It's not always, but in my case it's going to be. And regardless of dietary restrictions, what I'm saying here is that I'm going to offer something that everyone can eat. So I'm going to offer some gluten free pizza. I'm going to offer some vegetarian pizza. I'm going to offer peanut free because I'm looking at allergies. Also there's a lot of people allergic to peanuts. I'm going to offer something completely made to order for as many possible people as possible. I'll have vegan pizza. I'll have everything you can imagine. When it comes to providing a healthy product. I'm basically aligning myself to be a health food. Pizza as a health food. Interesting. And that gives me a good idea what I can do and hopefully I'll remember this. I'm gonna jump down to a later section to my marketing stuff and I'm just gonna make a note here. My note is going to be. Offer a discount for people on foot. Like that kind of works. Right. If I have a drive up window and I'm trying to do a healthy food, wouldn't it be cool if I said to. If you're. If you walk, run, or bike to my drive up window, you'll get 10% off your pizza. Because I'm trying to promote a healthy lifestyle here. Right. That could be a cool marketing thing. So I'm just going to jot it down down here so I don't forget about it and then we'll deal with it when we get down to the marketing stuff. Cool. Okay. Let's talk about vision and milestones and let's go to a new video for that.
