As AI platforms grow more powerful, optimizing content for bots risks harming user experience and brand voice. The speakers argue for a hybrid approach that prioritizes customer pain points and brand messaging while maintaining search visibility, rather than chasing algorithm changes across SEO, social, email, and paid channels.
Chapters
Because we've gone from an evolution from optimizing for search engines like Google, no consideration for the user at all and how they might think about your content. I think we've all seen content that you're like, this is SEO content, this is stupid. So we've gone to a shift of making user-focused content and in the hopes that Google's natural language processing would get everything properly. Then now we're going again to To optimizing for bots. But again, at what cost? Because if people aren't going to have a good experience or they're not going to get what they need from your page, it's not going to make sense. And then there's going to be the point again where maybe in 10 years from now, AI platforms are as good as Google. And then we're back to optimizing for users. So yeah, I think that's an interesting one that is making its bounces back and forth. And we're still fans of just optimizing for users. We think SEO is One marketing vertical of many. And when we're helping with content marketing, we're helping with content that could be used in social, email, paid advertising. And we wanted to convert, you know, not without sacrificing the brand message.
Because I do think that's such an interesting point is, are we doing the SEO for SEO, right? Because there are a lot of people say, oh, now I can just use AI to create all of my posts and my website. I'm ranking here and here and here, but they're not really thinking, to your point, about the end user. It's not human-centric or customer-centric marketing at that point.
Yeah. I mean, if you're posting content that doesn't have your brand voice, your style, your messaging, your take, and it is all just AI-filled just for the purpose of bloating your website and your thought leadership or AI's thoughts, then again, you are doing a disservice and you're wasting time. And money on it when you can really create information that has value for your brand, for users, for SEO. It's about finding that good hybrid balance in a way that, again, user first, that's really what you need to do is just focus on what your customer's pain points are and then your brand, your style, your messaging.
