What Makes Crypto Conferences Valuable | Roundup

12 Jul 2024 · 55 min
Episode

12 Jul 2024 · 55 min

0:00

In this episode of the Empire podcast, host Jason Yanowitz talks with guest Santi about their recent experience at ETHCC (formerly ECC) in Brussels and the broader landscape of crypto conferences. They discuss on‑the‑ground observations such as heavy rain, safety concerns, and fragmented side events, noting that the conference felt less cohesive than previous years. The conversation shifts to how sponsorship models have evolved from traditional booths to exclusive side events, with Jason explaining his company’s revenue model around booths, dinners, and activations for the upcoming Permissionless conference. They explore the thesis that as the crypto world becomes more digital, in‑person (IRL) connections become increasingly valuable. The duo also debate incentive structures in crypto products, distinguishing financial, product, and social incentives, and argue that social and product incentives are under‑explored compared to financial ones, citing examples like play‑to‑earn, earned NFTs, and Snapchat‑style streaks. Market sentiment is examined, including predictions about the 2024‑25 cycle, the impact of the U.S. election, and recent price performance of Nvidia versus Coinbase. They touch on recent crypto news: Germany’s seizure of Bitcoin from the Mt. Gox operator, BlackRock’s tokenized money‑market fund surpassing $500 M, and a conflict‑of‑interest case at Polychain. Sponsor reads promote Sei’s parallelized EVM upgrade and Polygon’s AggLayer and community grants. The episode ends with personal sidebars about shark fears, triathlons, merch, and a light‑hearted sign‑off.

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