Jason M. Lemkin shares five self-care tips for founders in downturns, emphasizing that hiring one exceptional VP or senior executive is the most powerful move. A strong VP can dramatically improve product delivery, sales, marketing, and churn when growth stalls, even if it doesn't instantly spike growth from 10% to 100%.
Chapters
So it's work harder, but work smarter. And how do you do that? Okay. So let me give you 5 ideas on how to actually take care of yourself as a founder that will actually make a difference from the SaaStr post. Okay. The most important one of all, this one always works. It's worked for me again and again. It worked for me twice as a founder. It's working for me at SaaStr. Go hire one great VP, one great executive on your team. I can't tell you how game-changing this is in tougher times, actually in great times. Hiring a great VP is nice, but sometimes there's so much momentum in the business, you don't even see an immediate lift sometimes when, when things are exploding. But boy, when times are tough or everything slows down, you can't get any features out, sales slows to a crawl, it doesn't feel like there's any leads or new customers in marketing, uh, all the churn goes up, everything's tough. And one great VP can't take you from 10% growth to 100%. I mean, sometimes, sometimes if the leads are there, it can happen, but in tougher times, but they can make an improvement.