Assuming You are Unfundable. Until You Hear Otherwise.

Name: Assuming You are Unfundable. Until You Hear Otherwise.
Uploaded: 2023-08-10T13:00:19+00:00
Duration: 44 s
Channel: Jason M. Lemkin
Description: Jason M. Lemkin says sales professionals should spend half their time building a personal brand on LinkedIn instead of just cold outreach. Engagement for…

10 Aug 2023 · 1 min

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Jason M. Lemkin says sales professionals should spend half their time building a personal brand on LinkedIn instead of just cold outreach. Engagement for SaaS audiences is now higher on LinkedIn than Twitter, a shift from five years ago when that wasn't true.

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it's not really a selling activity. It's not really moving the needle forward right now, but on LinkedIn it's everywhere. What's your take on that?
My take is that I think sales folks should spend at least half their time building their own brand rather than selling their product. I see so many of us, I've been in SDR for 4 weeks now, let me tell you how to do outbound. And after that, buy my course. I think, I think, listen, LinkedIn feed is very interesting. I don't think any of us expected that LinkedIn feed would get as big and as visceral as it is, right? Right now the engagement for SaaS Europa is higher on LinkedIn than Twitter. That certainly wasn't true 4 or 5 years ago. It's crazy.