Bet On The Weird Idea

Name: Bet On The Weird Idea
Uploaded: 2018-05-07T16:42:27+00:00
Duration: 44 s
Channel: Jason M. Lemkin
Description: Emojis in subject lines raise open rates. Animated GIFs in email bodies boost clicks. The weird stuff works, so stop playing it safe.

7 May 2018 · 1 min

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Emojis in subject lines raise open rates. Animated GIFs in email bodies boost clicks. The weird stuff works, so stop playing it safe.

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We run these contests in the marketing group at Mailchimp, and because we're always wondering like, okay, which email will work, or which ad will more people click on, or which one is gonna win, the best bet is bet on the weird one, right? Bet on the one that you don't expect to win. We can see that if you put an emoji in your subject line, people will open it more often. And it's emoji, right? It's not like— this is not a state secret. Yeah. The same thing goes for click-throughs if you put an animated GIF in it, right? And so we see it in the marketing of our customers, and we certainly try to practice it ourselves.