Jason M. Lemkin and a board host share three ways to improve board meetings: annual 360-degree reviews of board members that include feedback from executives like the CMO, flipping feedback so management evaluates the board's performance, and switching from slide decks to detailed memos read in advance. Lemkin warns that memo-based meetings may weaken accountability for revenue roles like the CRO.
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I'll tell you one other change that we're working on is we do annual 360 reviews of the board members and whatnot. And they're really good. They're really effective. And I recommend everyone do that. But one of the board members said, "Why? I care what my fellow board members think, but what I really care is what Yamini and the CMO and all those people think of the feedback they're getting and the help. So let's flip it around and have it be much more of a management view of how we're doing and adding value versus how we think of each other." That's another nice change that we're putting in place now.
Yeah, that's good. The one thing just for founders and others, I, the, and obviously HubSpot is a public company. In some ways it's different, but so many founders like this idea of doing a memo-based board meeting. Okay. I'm tired of reading the slides, read the slides ahead of time. Zoom me if you want to talk, let's talk about the real issues that are on my plate. And let's talk about the issues that are on yours. And especially if you have a somewhat engaged board, people love it, right? This memo style board meeting. My only counsel to founders when I see it is, listen, I know it's what the CEOs want and the board likes it. What I see time and time again is accountability from the management team is lost in that format. And maybe it doesn't matter at HubSpot's scale because the accountability is crystal clear. But when the CRO doesn't have to get up there and sweat about why there was a commit to hitting $10 million this quarter, and it was really $9.4, and it's just a pass. I, I, I don't get the CEO loses their helper, the helper in the room. That's, that's— he might be right. I would