Boost Sales and Efficiency with Sales Engagement Technology for SDRs with Snowflake's VP Outbound

Name: Boost Sales and Efficiency with Sales Engagement Technology for SDRs with Snowflake's VP Outbound
Uploaded: 2023-09-30T14:15:01+00:00
Duration: 52 s
Channel: Jason M. Lemkin
Description: Snowflake's VP Outbound explains why sales engagement technology is essential for SDRs. Early-stage founders should invest in a sales engagement platform…

30 Sept 2023 · 1 min

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Snowflake's VP Outbound explains why sales engagement technology is essential for SDRs. Early-stage founders should invest in a sales engagement platform plus two data providers, then automate calendaring and repetitive tasks to boost speed and efficiency.

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For those of you that don't understand sales engagement technology, it is one of the must-haves if you're going to build out a sales development organization. Again, sales engagement is a must-have. If I was an early-stage founder and I was just starting to get to revenue after I had the person that's generating content and messaging, I would, I would get sales engagement tool and I would get two data providers. That is all an SDR needs to get going. Now you can go crazy with automating the mundane, and I'm a big fan of that. There are, uh, so many services and technologies and tools that you can hand over to an SDR team that makes their job more efficient. They can do it more quickly. Um, calendaring, and there's all manner of cool out there. So