CEOs Revealed: The Secret to Perfect Outbound Emails

Name: CEOs Revealed: The Secret to Perfect Outbound Emails
Uploaded: 2023-08-31T14:15:03+00:00
Duration: 56 s
Channel: Jason M. Lemkin
Description: In this concise monologue, Jason M. Lemkin explains why the most successful outbound emails get opened by CEOs of large companies and why most…

31 Aug 2023 · 1 min

Watch on YouTube

0:56

In this concise monologue, Jason M. Lemkin explains why the most successful outbound emails get opened by CEOs of large companies and why most salespeople miss the mark. He notes that CEOs typically open any email that has a compelling headline, even though they receive thousands of messages, and they ignore generic, cadence‑driven or form‑letter emails. Lemkin criticizes the common salesmistake of relying on scripted cadences or bland outreach (e.g., “can I pick your brain?” or “buy me coffee?”). He stresses that the key to a perfect outbound email is reaching the right buyer at the right time with a headline that instantly signals relevance. He illustrates this with a personal anecdote: an early eSignature pitch, sent to the appropriate decision‑maker at the right moment, helped launch a company that later became worth $3 billion, even though the email itself was not elaborate. The overall message is that CEOs do open their emails when the content is targeted and compelling, and salespeople should abandon generic cadences in favor of highly personalized, timely outreach.

Chapters

Okay, right? And CEOs of the biggest companies open the perfect outbound email in an hour that day, unless they're out of it. They all do, and they ignore all the other ones, but they see the headlines. They see the headlines. Mistake everyone makes, the mistake mediocre salespeople make, is they think a cadence is gonna work, or they think a form email where they replace, you know, vendor with Secure Frame is gonna work, the same content. Or an SDR asks if they can pick my brain or buy me coffee. You can't buy Why SEO Coffee? Right? It's like, why'd you use— why'd you pick us? He's like, well, it was, you know, this is the early days of eSignature and I get 1,000 pitches for sales tools and all, but that was the one, one he needed and a $3 billion company became— and I didn't even send the email, right? To the right person, the right buyer at the right time. The weird thing about CEOs, even of huge companies, is almost all of them open all their emails.