Create Meaning Behind Every Product

Name: Create Meaning Behind Every Product
Uploaded: 2018-05-07T16:52:36+00:00
Duration: 34 s
Channel: Jason M. Lemkin
Description: Consumers want meaning in what they buy, not just the product itself. They crave connection to the people who made it: the workers, the family recipe…

7 May 2018 · 1 min

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0:34

Consumers want meaning in what they buy, not just the product itself. They crave connection to the people who made it: the workers, the family recipe, the story behind it. Brands that share those origins give customers the purpose and relevance they're looking for.

You know, we're all really looking for meaning behind everything. Almost everything that we buy, we want meaning out of it. And whether it's a connection with the people that work somewhere or the people that make your yogurt or whatever that is, you know, we want to feel good about ourselves. The romance part is tell the story behind the product. Why is it this way? Is this your grandmother's recipe? Give people the meaning that they're craving.