CTO HubSpot: Should You Just Do One Thing Right?

Name: CTO HubSpot: Should You Just Do One Thing Right?
Uploaded: 2023-07-26T10:37:24+00:00
Duration: 39 s
Channel: Jason M. Lemkin
Description: HubSpot's CTO Jason M. Lemkin argues that startups should concentrate on a single capability and execute it better than anyone else. He contrasts this…

26 Jul 2023 · 1 min

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HubSpot's CTO Jason M. Lemkin argues that startups should concentrate on a single capability and execute it better than anyone else. He contrasts this with HubSpot's early approach of building every tool a marketer might need, from search to social media, showing how over-extension can undermine success.

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Another piece of very, very good startup advice that I've given myself 100 times is the do one thing exceptionally well, right? Like narrow in, narrow the focus, and do that one thing better than anybody else, and that increases your odds of success. And we did the exact opposite of that. We were like, we are going to build all the things, all the things a marketer needs in the modern world. We are going to do all of those things. And so one would question, it's like you would ask yourself, like, self, why are we doing this crazy thing of building out, like, you know, we're gonna do search tools and a content management system and social media, like all of it, right on the top of the funnel.