How HubSpot Decided to Build a CRM

Name: How HubSpot Decided to Build a CRM
Uploaded: 2023-07-30T13:30:01+00:00
Duration: 23 s
Channel: Jason M. Lemkin
Description: HubSpot committed to building its own CRM as a long-term mission, not an experiment, aligning the entire company behind it for years. They entered with…

30 Jul 2023 · 0 min

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HubSpot committed to building its own CRM as a long-term mission, not an experiment, aligning the entire company behind it for years. They entered with roughly 4% market share and executed their initial plan almost exactly as designed, an uncommon outcome in SaaS.

But the opposite of that is if you decide— like, we decided we were going to do CRM. It was not an experiment. We're like, I don't care if it takes us 3 years or 5 years or 7 years or eternity. Yes, we're going to make this work. And so that, like, then the universe kind of aligns in your interest. Like, all the best people in the company want to go work on that project because they know it's an important thing that we're trying to get done. And you kind of try to align everything you've got behind that one thing that you know you have to do.
It worked out exactly the way we drew it on the whiteboard, which rarely happens. Rarely happens. But in a way, by the way, it worked out exactly the way we is a little bit easier than marketing software. We feel like we're really early. Like our market share is like 4%. It's so early.
Yeah, in the Gartner or whatever world, but I think it's pretty darn good in your core buyer. And now it's just interesting to me because the last couple of years with SaaS, we've talked so much about folks that have got multi-product, right?