In this short segment, Jason M. Lemkin outlines the sizable opportunity that exists in the mid‑market (the "M")—companies with roughly 10 to 2,000 employees. He argues that these firms have both budget and distinct pain points that are not adequately addressed by typical small‑business tools, which are too limited, nor by enterprise solutions, which are too costly and complex to implement. Lemkin proposes that building an anchor company that successfully serves this segment can create a foothold, and he emphasizes that there is ample room for additional players to enter and compete within this space.
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