How Klaviyo Revolutionized E-Commerce Like Shopify

Name: How Klaviyo Revolutionized E-Commerce Like Shopify
Uploaded: 2024-12-21T13:07:23+00:00
Duration: 27 s
Channel: Jason M. Lemkin
Description: Jason M. Lemkin explains how Klaviyo copied Shopify's agency-partner model, even hiring people from Shopify's ecosystem to run it. He then connects this…

21 Dec 2024 · 0 min

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Jason M. Lemkin explains how Klaviyo copied Shopify's agency-partner model, even hiring people from Shopify's ecosystem to run it. He then connects this to Gorgeous, a contact-center startup he invested in that's approaching $100 million valuation using the same playbook.

Klaviyo kind of pioneered aping Shopify with this agency model. Shopify took off with these agencies. It boxed out BigCommerce and Magento and all these others, all this. It just catered to these small shops. Okay. Maybe we'll get Toby here to explain how it happened. Okay. Klaviyo copied it. They copied it. And then I invested in a company called Gorgeous, which is like Klaviyo for contact center. It's coming up $100 million. They copied Klaviyo. Okay. They literally hired a guy that had done this in the Shopify ecosystem.