How to Build a High-Performing Sales and Marketing Team for Maximum Revenue

Name: How to Build a High-Performing Sales and Marketing Team for Maximum Revenue
Uploaded: 2024-05-16T13:04:52+00:00
Duration: 24 s
Channel: Jason M. Lemkin
Description: Jason M. Lemkin argues the best sales and marketing leaders in SaaS don't just manage teams—they execute. A top sales head can turn 50 leads into an…

16 May 2024 · 0 min

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Jason M. Lemkin argues the best sales and marketing leaders in SaaS don't just manage teams—they execute. A top sales head can turn 50 leads into an extra $200K–$400K in revenue. Great leaders are hands-on and directly add measurable results.

A great head of sales that will actually carry a bag. A great head of marketers that's actually willing to do a campaign themselves or to put together an event themselves. The great ones are always accretive. This is like a recurrent SaaS post for 12 years. A great head of sales will come in and take your 50 leads and turn them into more revenue than without them. They'll turn into $200K more revenue or $400K or whatever their OTE is. A great marketer will get you more leads.