How to Build a Successful Startup Team: Mistakes to Avoid!
26 May 2024 · 1 min

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In this excerpt, Jason M. Lemkin warns founders against including advisors, mentors, or any non‑core personnel in their investor pitch decks or meetings. He stresses that investors are primarily betting on the founders—especially the CEO—and the long‑term decision‑makers who write code, make product decisions, and interact with customers. Bringing people who are not part of the permanent team dilutes the signal to investors and can undermine confidence in the startup’s ability to become a unicorn.










