How to Choose Your Target Market: Small Business Vs. Mid-Market Vs. Enterprise

And when you see 3 different categories, how do you know where to invest your time when you have customers in each segment? Yep, so I'll tell you what we did, right? So we have, we actually have those 3. We have what we think of as very small business customers, like less than 10 employees, right? Very small. Very small. We have the mid-market, which is our actual focus, and we have larger, like enterprise-y kind of, we call them enterprise, they're not really full. But, the decision we made is like, okay, well, we don't want to sell to the enterprise, but that doesn't mean that we won't We don't take that money. So the reason that we kind of avoid the enterprise is we don't want that distorting the product roadmap. That's like number one reason. But if someone, and we have this all the time now, is like X Fortune 500 company bought HubSpot, but it's a department within X company that behaves a lot like a mid-market, and they're making their own independent decision, there's no corporate governancy thing that says, "Oh, we will choose X." And they behave just like all of our other customers. They're not asking us for 8 levels of security and all these enterprisey features.