How to Hire Salespeople from Competitors for Ultimate Success

Name: How to Hire Salespeople from Competitors for Ultimate Success
Uploaded: 2024-07-20T13:03:06+00:00
Duration: 8 s
Channel: Jason M. Lemkin
Description: In a brief conversational exchange, Speaker A asks whether hiring salespeople from competitors has proven successful. Speaker B responds that success is…

20 Jul 2024 · 0 min

Watch on YouTube

0:08

In a brief conversational exchange, Speaker A asks whether hiring salespeople from competitors has proven successful. Speaker B responds that success is less about the product and more about the sales "motion"—the process and methodology a salesperson uses. While industry experience and familiarity with the target persona are valuable, the priority is finding candidates who deeply understand and can execute the sales motion effectively.

And I'm curious your perspective, and then I'll provide mine, but have you seen success in hiring salespeople from competitors?
I don't. And the interesting thing is because I think it more has to do with the motion than the product. And to me, it's, it's always nice that they're coming from that same type of industry and you know that persona, but I'm really looking for somebody that understands more of the motion.