Jason Lemkin hired his first VP of Marketing at $240k MRR and VP of Sales at $1M ARR. The key is hiring for your biggest bottleneck, not following a formula. Find a great VP in whatever function needs it most, when it needs it most.
Chapters
And by all means, you should do that. And I hired my VP of sales, my first one around $1 million, and my second one around $1 million also. It was a rough time. But what I learned is I've worked with 25 other startups since then, and I look back what I did, which was somewhat on accident. I hired my VP of marketing at $20K a month in revenue, so $240K in MRR. And she crushed it. She crushed it because— Even though we weren't at a million, she brought in more leads than I needed to cover her salary. OK, she helped work with my sales team. She helped professionalize my company. She built our webinars. She built our collateral. And so what you'll find is when you get to that million, everyone wants to hire a VP of sales. But the real answer is do that, try, which we can chat about, but hire any great VP you can find. If you find the VP of marketing first, hire her. If you're overwhelming your engineering team, you find a VP of engineering early. Hire him. If you find the magical VP of product that can help you build more software, more workflows, do that hire. VP of customer success.