How to Solve Business Problems with Brex: A CEO's Perspective

Name: How to Solve Business Problems with Brex: A CEO's Perspective
Uploaded: 2024-05-08T13:02:50+00:00
Duration: 33 s
Channel: Jason M. Lemkin
Description: CEOs buy when you identify their specific problem and show how Brex solves it. Generic pitches and price talk don't work. If someone can research a…

8 May 2024 · 1 min

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CEOs buy when you identify their specific problem and show how Brex solves it. Generic pitches and price talk don't work. If someone can research a prospect, find their exact pain point, and write one email explaining why Brex is the only fit, promote them.

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And if you have a gem on your team that is comfortable reaching out to the top of the org chart and can write the right email and solve— do the research for half an hour and actually figure out how Brex will truly solve their problem. Not send the same email or the generic Brex versus Ram thing that they don't even want to hear. I don't care about Brex or Ram. I want— I have a problem at my company. And if Brex is the only vendor that solves it, I will buy it today. That's the email a CEO wants. Not the, the how we're 3 cents cheaper. A rambly answer. If you have that gem on your team, promote them and lean into it because, uh, people will default to selling low.