How to Stand Out in a Crowded Market: Unconventional Strategies for Success

Name: How to Stand Out in a Crowded Market: Unconventional Strategies for Success
Uploaded: 2024-06-24T13:01:59+00:00
Duration: 28 s
Channel: Jason M. Lemkin
Description: Two strategies to cut customer acquisition costs: send custom GIFs and deepfake videos in outbound emails to stand out, or use product-led sales where…

24 Jun 2024 · 0 min

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Two strategies to cut customer acquisition costs: send custom GIFs and deepfake videos in outbound emails to stand out, or use product-led sales where the product does the selling. Engineers building these assets can boost response rates and lower your CAC.

How can I search something different that the rest is not searching? How can I, in the email, send you something that nobody expects? One example that you had that was pretty good was, for example, sending GIFs. You create GIFs with injecting things based on how something would look like. Or you do a deepfake with something that is more custom now. And I think trying to be a bit more creative on some of those things and trying to actually use the engineers for build that will make a difference when you're trying to build this low-CAC out automated outbound strategies.
Yeah, absolutely. Okay, we're good on outbound. You want to shift to another low CAC? Okay, so other low CAC, uh, for often Gonto here, a product-led sales. Gonto?
Yeah, to talk a little bit about this is I think the example that Morgan shared before is fantastic.