How to Target the Right Audience for Business Growth

Name: How to Target the Right Audience for Business Growth
Uploaded: 2024-05-21T13:01:47+00:00
Duration: 32 s
Channel: Jason M. Lemkin
Description: Start by casting a wide net for prospects, then focus outreach on the persona you think will convert best. As sales data builds up, track conversion…

21 May 2024 · 1 min

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Start by casting a wide net for prospects, then focus outreach on the persona you think will convert best. As sales data builds up, track conversion rates by persona and let the numbers guide who you target next, shifting from gut feel to what actually works.

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So early, you cast a wide net. I think you go after the person that your intuition is who you have the highest likelihood of closing a deal with. And then over time, you start to get a lot of data and you track conversion rates by persona. And that then leads you to the sort of strategy of who are we initially targeting and prioritizing. Now, it doesn't mean that at that 100-person company, you only go after the one person that has the highest likelihood of converting. It just means really start there as you start to have that feedback loop from historical data.