HubSpot's Success: 2 Billion ARR and Growing

Name: HubSpot's Success: 2 Billion ARR and Growing
Uploaded: 2023-06-23T12:47:05+00:00
Duration: 51 s
Channel: Jason M. Lemkin
Description: Jason M. Lemkin explains why HubSpot resonates with the SaaStr community: its marketing automation product targets small-and-medium businesses, the same…

23 Jun 2023 · 1 min

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Jason M. Lemkin explains why HubSpot resonates with the SaaStr community: its marketing automation product targets small-and-medium businesses, the same audience watching. HubSpot just hit $2 billion in annual recurring revenue and is still growing at 30% year-over-year.

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One of our favorite companies today, HubSpot. We have covered HubSpot a lot on SaaStr. And why do we follow them so much? Well, uh, because HubSpot's a lot like us in several ways. First of all, a lot of us use it. And marketing automation, I mean, every founder uses HubSpot for marketing automation. So we all use HubSpot. We've all tried it. We all sort of know HubSpot. And interestingly and helpfully, HubSpot is SMB. So it's a lot like what we do. So there is significant overlap with HubSpot's customer base. Its motions, its type of product to what we're doing. So I really find it's one of the best ones for us to learn from. It is weird time. One of them is HubSpot. HubSpot has just crossed— now wait for it if you don't know this— HubSpot has just crossed $2 billion in ARR and it's growing 30% still at $2 billion.