Two ways to boost SDR productivity as you scale: shorten ramp time for new hires, and keep manager-to-SDR ratios around 8-to-1. Zenefits found this ratio lets managers give daily coaching that drives higher output, especially in remote settings.
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And then as you do start to bring on more SDRs, you start thinking about the ramp time. How long does it actually take to ramp a rep and get them up to productivity? And then how do you improve that? And then the other piece I would say is the manager to SDR ratio, I think is, is super, super important. So as you start to scale your team, I remember at Zenefits at one point, I think I had 35 SDRs. So don't do that. And that really helps from like a day-to-day coaching perspective, especially in this like remote environment. When managers have a little bit more bandwidth to help coach their reps day in and day out, you're gonna see their production increase. And so we, we keep around like the 8 SDRs to 1 manager ratio today.
Really insightful. The story that comes to mind that in hindsight seems just like an obvious and silly mistake is, and it reinforces your TAM points.