Investing Strategies: How to Attract Top Investors and Get Cold Inbound
14 Apr 2024 · 1 min

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In this excerpt, Jason M. Lemkin shares his personal investing habit of deciding to back a startup before even meeting the founders, citing early unicorns like Algolia as examples. He contrasts his approach with other prominent investors: David Sacks prefers a concise two‑line pitch, while Keith Rabois wants a detailed, lengthy deck. Lemkin observes that top investors all value strong cold inbound signals, but emphasizes that the most successful deals are outliers, so any general rules about fundraising or investor preferences should be applied cautiously and may only partially apply to a given founder.










