Kyle Porter, founder and CEO of Salesloft, argues sales leaders should choose technology that amplifies human connection, not replaces it. He credits SaaStr Annual with generating significant pipeline through intensive meetings and brand visibility, calling it the premier SaaS gathering.
Chapters
Kyle Porter, founder and CEO of Salesloft. When you're looking at how do you find the right sales technology, don't be the Terminator, be the Iron Man or Iron Woman and find technologies that accelerate your human level and human connection with your buyers. You know, this conference has been absolutely phenomenal for us. So many of our customers are here in attendance. Our biggest pipeline opportunities, they're sitting at this conference waiting to meet us. And, you know, I said it before that Saastr really, in our eyes, has supplanted the Salesforce Dreamforce conference as really the ultimate SaaS event, you know, where there's just so much concentration of amazing people doing amazing things with software all under one roof. We were honored to be one of the early sponsors of Saastr last year, and I remember right after the show we were like, "Sign us up again!" And so we got our logo on the lanyards, and, you know, we just went back to back to back with customer meetings, prospect meetings, and then meetings with partners, and so it's been phenomenal.