Know Your Data: The Key to Revenue Growth and Customer Acquisition

Name: Know Your Data: The Key to Revenue Growth and Customer Acquisition
Uploaded: 2024-05-30T13:00:25+00:00
Duration: 23 s
Channel: Jason M. Lemkin
Description: Jason M. Lemkin tells founders they need to know their core metrics: churn rate, revenue growth rate, and year-end projections. Your financial model…

30 May 2024 · 0 min

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Jason M. Lemkin tells founders they need to know their core metrics: churn rate, revenue growth rate, and year-end projections. Your financial model doesn't have to be perfect, but it has to exist and guide your decisions instead of guesswork.

Know your data, know your metrics, know your churn rate, know your revenue growth rate, know the average of your growth rate the last few months. Know if even if you're pre-revenue, know your plan. Linda, Bob, Jay, Jane, what's your revenue going to be at the end of this year? How many customers will you have? You have to know these numbers. You have to know your model cold. It does not have to be perfect or perfectly accurate, but you need to speak with data when you can.