LIVE SaaStr Insider: Today we're chatting Media and our top tips from SaaStr Europa!

23 Jun 2023 · 31 min
30:30

In this live SaaStr Insider session hosted by Amelia, the SaaStr sponsorship team (Amelia, Kevin, and David) walked sponsors through everything they need to know to maximize their presence at the upcoming SaaStr Annual. The discussion covered the upcoming agenda launch (next week), the timeline for booth build‑outs, and the full suite of SaaStr media assets (podcast slots, Weekly, Daily, and Insider newsletters) that sponsors can purchase. They highlighted proven activation ideas—food‑service booths, spin‑the‑wheel games, branded giveaways, and custom experiences—showcasing examples from SaaStr Europa such as ice‑cream giveaways, golf putt challenges, and a highly‑customized wheel. The panel explained ancillary branding opportunities (co‑branded water bottles, pub‑style happy‑hour spaces) and clarified venue‑specific restrictions, notably the hard‑no‑alcohol rule for the San Mateo County Event Center. They stressed the importance of inviting customers and prospects with discounted or complimentary passes, coordinating early with sales and customer‑success teams, and using the event as a face‑to‑face pipeline accelerator. Practical tips were given for post‑event content creation (short‑form videos, benchmark reports, LinkedIn/TikTok posts) and for leveraging SaaStr’s media channels before, during, and after the event. The session closed with a reminder to start planning now (90‑day lead time) and to reach out to the Sponsor Success team for any activation, media, or ancillary requests.

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