Marketing Focus Hack: Declare What You Won't Do for Quality Results with Datadog's CMO

Name: Marketing Focus Hack: Declare What You Won't Do for Quality Results with Datadog's CMO
Uploaded: 2023-12-29T19:50:24+00:00
Duration: 37 s
Channel: Jason M. Lemkin
Description: Datadog's CMO explains why marketing teams should publicly declare what they won't do. By stating upfront that the team won't pursue press relations…

29 Dec 2023 · 1 min

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Datadog's CMO explains why marketing teams should publicly declare what they won't do. By stating upfront that the team won't pursue press relations, analyst relations, content creation, or advertising, you create clarity, manage expectations, and focus effort on quality over volume.

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This also means, because you're gonna be singularly focused, that you have to explicitly declare the things that you're not going to be doing. Now this is gonna probably run afoul of a lot of expectations of other people at the company that expect marketing to be doing one thing, but if you're able to say, we're not gonna go heavy on press relations, we're not gonna go heavy on analyst relations, we're not gonna go heavy on content, we're not gonna go heavy on advertising, whatever it's going to be, if you explicitly state you're not gonna be doing these things, it becomes common knowledge that this is not a thing that the marketing team is working going on at that exact moment. And very importantly, it's going to be at first quality versus quantity.