Mastering Modern Sales: Articulating Value in a Tech-Driven World

especially if you're trying to sell up against something that's already there, you have to be really clear on that value benefit that you provide on kind of the so what and why that you're gonna get someone to go through that process of changing. I think it's different if you're disrupting and you're, there's something out there that no one has before and you're really solving a problem. But then like, how do you make sure that you're really articulating the, the, the benefit and the kind of the ROI of solving that problem? And I think we can get a little bit into people not clearly understanding their persona, their ICP, making the product really hard to use or hard to buy. Again, I just think in the age now that we are in technology, in social selling and social business, and us all being consumers at heart and how fast that whole technology has evolved, I think we just have to think about how do we make it for customers easy to use, buy, try, understand, make it simple.