Mastering Outbound Marketing Strategy: Best Practices and Evolution

Name: Mastering Outbound Marketing Strategy: Best Practices and Evolution
Uploaded: 2024-06-23T13:05:42+00:00
Duration: 42 s
Channel: Jason M. Lemkin
Description: In this discussion, the speakers examine how outbound marketing tactics evolve as a company’s market position changes. They outline a baseline approach…

23 Jun 2024 · 1 min

Watch on YouTube

0:42

In this discussion, the speakers examine how outbound marketing tactics evolve as a company’s market position changes. They outline a baseline approach of reaching out to every firm in the total addressable market (TAM) a few times each quarter, then describe a more nuanced targeting framework that contacts different individuals at various organizational levels. The conversation highlights a strategic shift from broad brand awareness to protecting brand reputation and maintaining email deliverability as the company matures and its market standing improves.

Chapters

So you're reaching out to every company in your TAM a couple times per quarter, more or less.
But then again, through that, it's different people at different levels within those companies, and there's a whole strategy too of who to contact and when, 'cause I think also our outbound strategy as a whole has evolved quite a bit even over the past couple years, 'cause our position in the market just wasn't the same, obviously. So at first you kinda wanna reach out to everyone, get your name out there, make sure that you're known, and then there's a shift that comes in where you have to make sure that you protect your brand reputation, uh, even just for emailing capabilities, right?