Maximize Growth: Focus on What Really Matters

Name: Maximize Growth: Focus on What Really Matters
Uploaded: 2024-12-17T04:53:30+00:00
Duration: 41 s
Channel: Jason M. Lemkin
Description: Jason M. Lemkin argues startups should chase rapid, profitable growth above all else, even with a terrible CAC. He points to Atlassian's lean sales team…

17 Dec 2024 · 1 min

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0:41

Jason M. Lemkin argues startups should chase rapid, profitable growth above all else, even with a terrible CAC. He points to Atlassian's lean sales team and Zoom's viral product as proof that the big equation matters more than obsessing over individual metrics.

Chapters

That's all that matters. Okay. Right? Now, nothing else matters. It doesn't matter what your CAC— like, if your CAC is terrible and you're profitable, who cares? All these sub— they're all— all these sub-metrics are great. CAC, CLTV, blah, blah, blah, blah, blah. But really what matters is, can you grow quickly, efficiently? And there are different ways to get there. There are folks that do it with a very limited sales team, like Atlassian back in the day, right? There are folks that do it with relatively lean product teams. There are folks like— and that, that's really what Zoom did. Zoom, Zoom is a great team but had a relatively tight, small engineering team and a viral app. So Zoom was profitable almost from day one. Okay.