In this promotional discussion, Jason M. Lemkin and the SaaStr sponsorship team (David, Kevin, Amelia) outline the last five sponsorship opportunities for SaaStr Europa, a two‑day event in London on June 6‑7 expected to draw about 4,000 founders, VCs, and executives. They detail the remaining tiers— three Gold booths, one Super Gold, and one Platinum— each offering high‑visibility booth space and, for the premium tiers, speaking sessions. The team also highlights high‑impact add‑ons such as the Big Party sponsorship (extensive branding and VIP experiences), the Registration sponsorship (automatic foot traffic and lead capture), and the Coffee/Tea sponsorship (branded beverage sleeves). Amelia emphasizes a “deflation” pricing narrative: the sponsor price is unchanged from the previous year while attendance has roughly doubled, delivering roughly 60% more value per lead. The conversation ends with a clear call‑to‑action to contact sponsors@saastrinc.com for the remaining slots.
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Okay everybody, um, what are we excited about? We've got SaaStr Europa coming up. It's June 6th to 7th in London, Tobacco Docks, and I'm here with our core team that partners with the biggest sponsors across the world, from SAP to Mutiny to G2. And we want to give you a quick insight: we are almost out of sponsorships for SaaStr Europa. Isn't that right, David?
I think we have 5 left.
5 left. Okay, let's go through it. I want to hear from each of you. David, what What if folks like a booth, you know, a classic booth with the monitor with hundreds and hundreds and thousands of lead scans and that classic buzz that Saastr does so well? What's left? What do we have left?
So yeah, we got— we only have 3 gold sponsorships left.
3 golds. Okay. And gold's a good deal, right? That's why it's called gold. It's a really good deal, right?
It's the best deal.
Okay.
And then we got 1 super gold, which includes a speaking session. Oh, and then 1 premier sponsorship platinum. Which also includes a speaking session.
Okay, so 3 goals. So we only got 5 sponsorships left. That's not a lot.
That is it.
That is not a lot. That's not a lot. Okay, so if you will— if you love to work an event, there's 5 slots left. So reach out to the team's, uh, sponsors@saastrinc.com, and one of these folks is up. Kevin, I understand some of the best stuff is also available. What's left if folks want something really great to interact with thousands— we're hoping for 4,000 founders, VCs, and executives at Saastr Europa in London, June 6th and 7th. So 7. What else is left?
I think that the 2 things that are top of mind for me, one is the big party sponsorship.
The big party, everyone's there, right? Every— everyone's there.
Um, amazing experience, tons of fun. But your, your branding, your signage is everywhere there. You could make a really cool experience, invite your VIP customers, your prospects. Um, like, to me, this is my favorite, probably the best thing we have. Um, but in the world of everybody wants leads, everyone wants foot traffic, the registration sponsorship, I don't think there's anything better. Every single person has to go through your if you're the registration sponsor, right?
Why wouldn't you get that? And you have to do like no work. This is the beauty in 2023. You get all the benefits and no work as the registration sponsor, right?
This is basically handing over leads on a silver platter in my eyes.
I would get that one today, right? Yeah.
That to me is the golden ticket right there.
Usually it goes instantly. Okay. Big party registration. What else do you love that's left?
I think outside of that is probably the coffee sponsorship because— Coffee sponsorship. We live off coffee at these events. It keeps us going.
It also includes tea, Kevin, in London.
Yeah.
Oh, yeah. Earl Grey and coffee.
Earl Grey, English breakfast.
But you're right, that is a classic one, especially for brand marketers. They love it, right?
It's the branded coffee sleeves. Yeah, branded sleeves. It's beautiful.
So those are the big ones. Those are the big ones.
And Amelia, who really runs everything, in my mind, Amelia, just to finish this up, I actually think Everything at Europa is cheaper than last year because we have more people coming to a better location. There we talk about inflation on the internet, but what about deflation? What about things where you get more this year, where you get— where you pay the same but you get more? Talk about for just a second, then we'll break. How do you actually get more this year for your same dollar for SaaStr Europa and for SaaStr Annual? It's actually an amazing deal, isn't it?
No, it's a great deal. I think, listen, SaaStr's done—
folks, did we have coming to Barcelona?
We had €2,250.
Okay, so if we have 4,000 come to Europa Double and it's the same price, someone whip out a calculator. How much cheaper is this event if the sponsor is the same but you multiply 2,200 divided by 4,000? It's like 60% cheap. This is deflation.
This is a good deal. Yeah, yeah.
About this in terms of price per lead, price for meeting, price per use, this is a good— this is the best Saastr Europa and Annual this year are the best deals ever, aren't they, Amelia? Because everything's the same price as last year, pretty much, right?
Yeah, they really are. I mean, listen, Saastr internally has basically eaten the inflation so that we can deflate for our— whether you're sponsoring or attending, we're trying to keep, you know, everything the same but more people. So, so yeah, I think deflation is a magical deflation.
Your sponsor dollar inflation goes further in 2023 with your good friends your partners, your pals at SaaStr. Okay, everybody, thanks for the insight. The G2, everyone, spot— it's www.saastr-europa.com, or if you're not sure how to spell it, www.saastr-london.com. They go to the same place. 6th to 7th June, the super hip East London. 4,000 cloud professionals coming together, and pretty much all of them are going to want to buy your product. See you then.
