Optimizing Your Advertising Strategy for Better Customer Acquisition Cost (CAC)

how do you think of the CAC of that self-serve going into those bigger deals? Are there a lot of them free-ish? Are the self-serve free-ish? Or is it from digital? Is it a nominal $0 CAC? Or how do you think about what it really costs to get these people?

Yeah, we talked about this in our last earnings call. Welcome being a public company. We recently made a change in our strategy to lean more into product-led. So we've spent a fair amount historically on advertising. Primarily to fuel the more of the kind of prosumer individual online subscription business that you might be familiar with. And one of the strategy changes that we're making is to say, hey, if we turn up the innovation and we turn up the actual product quality, can we be ultimately, can we get around from having to spend all this money advertising? And we've absolutely started that strategy and it's certainly something I believe is a big opportunity for us.