Revamp Your Sales Emails: The Key to Closing Deals

Name: Revamp Your Sales Emails: The Key to Closing Deals
Uploaded: 2024-12-19T13:04:39+00:00
Duration: 45 s
Channel: Jason M. Lemkin
Description: Jason M. Lemkin says most SDRs send emails that couldn't sell anything on their own. He highlights a SAP outreach that worked because it promised a deal…

19 Dec 2024 · 1 min

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0:45

Jason M. Lemkin says most SDRs send emails that couldn't sell anything on their own. He highlights a SAP outreach that worked because it promised a deal signed and pushed into Salesforce in three seconds. Before hitting send, ask: would this email alone convince someone to buy?

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And then before you hit send, and no SDR on planet Earth does this, but founders can, slow it the hell down and look at this email and say, would I buy my product based on this email? Be honest. Just the friggin email. Because clearly with this guy at SAP, I didn't even write the email marketer. It clearly said, are you struggling with your sales reps at the end of the quarter? Is it taking them hours? Are you unable to find the deal? Would you like something that can be signed and pushed into Salesforce in 3 seconds? His answer was, it was a great email, right? No one writes that green ammo. I read all of them and forward the ones I get, right? So no, slow it down. Is no one asks, is this email good enough to sell the company on its own? How many SDR emails have folks ever gotten in the room where you would buy the product based on the email alone? It's one a quarter, if you're lucky.