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Three founders on scaling SaaS: nail unit economics first, then growth follows. One took two years to reach $6,000 annual customer value. Higher-paying customers are less forgiving, so don't take them for granted.

Three founders on scaling SaaS: nail unit economics first, then growth follows. One took two years to reach $6,000 annual customer value. Higher-paying customers are less forgiving, so don't take them for granted.
Once you understand the dynamic of SaaS, your growth and your scale of your business is actually most functional in scaling it up.
Measure by unit economics, then we scale fast.
So it took us 2 years to get there. Our customers were paying us $6,000 a year. They are not as forgiving, nor should they be.

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