Scale Your Business Growth with a Sane Approach | SEO-Optimized Strategies

Name: Scale Your Business Growth with a Sane Approach | SEO-Optimized Strategies
Uploaded: 2024-05-03T13:05:27+00:00
Duration: 30 s
Channel: Jason M. Lemkin
Description: Jason M. Lemkin says founders should base growth targets on the last 3-4 months of actual performance, not past peaks. Demanding a return to 100% YoY…

3 May 2024 · 1 min

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Jason M. Lemkin says founders should base growth targets on the last 3-4 months of actual performance, not past peaks. Demanding a return to 100% YoY growth will burn out your sales team. Scale targets gradually while watching your burn rate, or you'll crash even if growth improves.

Let's say last year you were growing, you were growing 200%, but for the last 4 months you've only been growing 20%, right? That's your average growth rate. That's you today. And if you go to your sales team and say, we're going to get back to 100% by the end of the year, you may destroy the team, right? You have to level, you have to take that trailing 3 to 4 months average and scale it gradually, scale it up to something that is sane. And you have to importantly do it with the burn rate. I think we've gotten better the last couple of months, but people that don't do this on the burn rate are still going to drive their cars right off the cliff this year. They're going to drive their cars right off the cliff.