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A startup founder is considering partnering with a big company for customer access. The speaker warns against betting your growth on it. Test the partnership first and keep realistic expectations about what it will actually deliver.

A startup founder is considering partnering with a big company for customer access. The speaker warns against betting your growth on it. Test the partnership first and keep realistic expectations about what it will actually deliver.
So one of the things a lot of startup founders like to talk with me about or have on their mind is, what should I focus on? There's so many things that I could be doing. Where should I be spending my time? Where should I be spending the company's resources? And oftentimes it'll be a kind of a story of, well, I could focus on this, which is my core product and my original idea, but on the other hand, there's a big company out there that's got a big name "and a lot of customers, and they're really excited about what we're doing, and they're saying that they could actually sell this product to all of their customers. What do you think I should do?" And I would just say, do not pin all of your hopes and dreams for growth on a partnership with a big company. Now, I'm not saying don't ever partner with a big company, I'm just saying go in eyes wide open and test first.

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